Atomic
Ski equipment
Austrian maker of alpine and Nordic skis, boots, bindings, helmets and goggles, from World Cup racing gear to skis for everyday skiers.
Ski equipmentSince 1955Altenmarkt im Pongau, Austria
How it started
Amer's ski buy in 1994.
1994bought by Amer Sports
Amer bought the Austrian ski maker Atomic in 1994, adding winter sports to the Wilson ball-sports business it already owned.
How big it is
How big is Atomic?
2Atomic owned retail storesFY2025
$2.40BOutdoor Performance segment revenue incl. Salomon & ArmadaFY2025
Its place in Amer Sports
Ski heart of Outdoor Performance.
Atomic is the ski equipment brand of the Outdoor Performance segment, which Salomon leads.
Who it competes with
RRossignolHHeadFFischerKK2
What Amer Sports does not disclose
- Atomic revenue on its own (reported in Outdoor Performance with Salomon and Armada)
- Atomic operating profit
- Skis or boots sold
- Price Amer paid for Atomic in 1994
The group behind itAmer Sports
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Sources
Every number on this page comes from Amer Sports's own reports.
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