Louisville Slugger
Baseball bats
America's classic baseball bat brand, selling wood, alloy and composite bats and gear to pros, amateurs and youth players.
Baseball batsSince 1884
How it started
Bought from Hillerich & Bradsby.
2015bought by Amer Sports
Amer's Wilson bought the Louisville Slugger brand, sales and innovation rights from the Hillerich family's Hillerich & Bradsby in 2015, which stayed on as its wood bat maker.
How big it is
How big is Louisville Slugger?
$1.31BBall & Racquet Sports revenue (all brands)FY2025
Its place in Amer Sports
Wilson's bat brand in Ball & Racquet.
Louisville Slugger gives Wilson and the Ball & Racquet Sports segment the best-known name in baseball bats.
Who it competes with
RRawlingsEEastonMMarucciVVictus
What Amer Sports does not disclose
- Louisville Slugger revenue (reported in Ball & Racquet Sports with Wilson and other brands)
- Bats sold
- Louisville Slugger has no owned retail store count of its own (Amer reports Wilson stores only)
- Official deal price (the $70M was reported by the press, not by Amer or Wilson)
The group behind itAmer Sports
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Sources
Every number on this page comes from Amer Sports's own reports.
- Amer Sports, Inc. Form 20-F for fiscal year 2025: brand founding years, segment revenues and owned retail s… ↗
- Our history and key events ↗
- Wilson Sporting Goods and Hillerich & Bradsby to accelerate growth of Louisville Slugger brand (price not s… ↗
- Louisville Slugger to be sold to Wilson Sporting Goods for $70 million ↗
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