Peak Performance
Ski and outdoor apparel
Swedish premium ski and outdoor apparel brand born in Åre, pairing technical outerwear with Scandinavian style for skiers and city wear.
Ski and outdoor apparelSince 1986Stockholm, Sweden
How it started
Bought from IC Group in 2018.
DKK 1.9Bpaid by Amer Sports in 2018
Amer Sports bought Peak Performance from Danish fashion group IC Group in 2018 to grow in apparel, womenswear and direct-to-consumer sales.
How big it is
How big is Peak Performance?
42Peak Performance owned retail storesFY2025
$2.86BTechnical Apparel segment revenue incl. Arc'teryxFY2025
Its place in Amer Sports
Arc'teryx's partner in Technical Apparel.
Peak Performance is the smaller, fashion-leaning brand in the Technical Apparel segment that Arc'teryx leads.
Who it competes with
FFjällrävenHHaglöfsNNorrønaTThe North Face
What Amer Sports does not disclose
- Peak Performance revenue on its own (reported in Technical Apparel with Arc'teryx)
- Peak Performance operating profit
- Employees of the brand
The group behind itAmer Sports
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Sources
Every number on this page comes from Amer Sports's own reports.
- Amer Sports, Inc. Form 20-F for fiscal year 2025: brand founding years, segment revenues and owned retail s… ↗
- Our history and key events ↗
- Amer Sports accelerates in Softgoods by acquiring the iconic brand Peak Performance (price DKK 1,900 millio… ↗
- About us (founded in 1986 by skiers in Åre; head office in Stockholm) ↗
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