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British American Tobacco

Tobacco and nicotine products · United Kingdom

BAT is one of the world's largest tobacco companies: it sells Dunhill, Kent, Lucky Strike, Pall Mall and, in the U.S., Newport and Camel cigarettes in more than 140 markets, and uses that cash to grow smokeless products such as Vuse vapes, Velo nicotine pouches and glo heated tobacco.

What makes it different

It still owns almost a quarter of India's ITC.

22.91%Stake in ITCas of 2025-12-31

The stake in India's largest cigarette and consumer-goods group is a cash reserve BAT has been selling down to cut debt and buy back shares.

How big it is

How big is British American Tobacco?

£25.6BRevenueFY2025
465BCigarettes soldFY2025
47,797Employees2025
How it makes money FY2025

Cigarettes still bring almost four-fifths of revenue.

  • Cigarettes and other combustibles79%£20.2B
  • Vapour6%£1.5B
  • Modern Oral5%£1.2B
  • Traditional Oral4%£1.0B
  • Other7%
How the business works

Sell cigarettes. Fund smokeless. Return cash.

  1. 1Cigarettes in 140+ markets
  2. 2Smokers to Vuse, Velo
  3. 3Dividends and buy-backs

Cigarettes still bring most of the revenue, and their cash pays for the shift to smokeless products and for a large dividend at the same time.

Who owns it
  • The Capital Group Companies, Inc.19.15%
  • BlackRock, Inc.6.1%
  • Standard Bank Group Limited3.4%

CEO: Tadeu Marroco

Who it competes with
Philip Morris InternationalAltriaJJapan Tobacco InternationalIImperial Brands
Key moments
  1. 1902British American Tobacco is formed
  2. 1998Listed on its own on the London Stock Exchange
  3. 1999Global merger with Rothmans International
  4. 2013Launches its first vapour product
  5. 2017Takes full control of Reynolds American
Sources

Every number on this page comes from British American Tobacco's own reports.

Full profile

The rest of the story is in the app.

What British American Tobacco tracks24 metrics
Consumers of Smokeless products
Vapour consumers
Modern Oral pouches sold
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
United States
Americas and Europe
Asia-Pacific, Middle East and Africa
The full timeline21 moments
2023
2024
2025
British American Tobacco vs Philip Morris Internationalside by side
Revenue
Profit
People
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