Denza
Premium electric cars
BYD's premium electric and plug-in hybrid brand of MPVs, SUVs, sedans and sports cars, led by the D9 MPV and Z9GT.
Premium electric carsSince 2010
How it started
From Daimler venture to BYD brand.
2024bought by BYD
Denza started in 2010 as a 50:50 BYD–Daimler joint venture; BYD raised its stake to 90% under a 2021 agreement and bought Mercedes-Benz's last 10% in 2024.
How big it is
How big is Denza?
12.8%of BYD passenger car sales from Fangchengbao, Denza and Yangwang combinedH1 2026
Its place in BYD
One of BYD's three premium brands.
Denza is BYD's tech-luxury brand between the mass-market BYD range and ultra-luxury Yangwang, and is also sold in Europe.
Who it competes with
LLi AutoAAITOZZeekrBBuick GL8
What BYD does not disclose
- Denza sales volume on its own (BYD's official filings report only the combined figure for its premium brands)
- Denza revenue or profit
- Price paid for the Daimler / Mercedes-Benz stakes
The group behind itBYD
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Sources
Every number on this page comes from BYD's own reports.
- BYD Company Limited 2026 Interim Results Announcement: brand portfolio (BYD, FANGCHENGBAO, Denza, Yangwang)… ↗
- Voluntary Announcement: Production and Sales Volume for December 2025 (group totals only, no brand breakdown) ↗
- BYD to increase stake in its JV with Daimler to 90% ↗
- BYD now holds 100% of Denza as Mercedes exits ↗
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