Fangchengbao
Personalized off-road cars
BYD's personality-led brand of plug-in hybrid and electric off-roaders, rugged SUVs, sedans and pickups such as the Bao 5, Bao 8 and Ti7.
Personalized off-road carsSince 2023
How it started
BYD's brand for off-road fans.
2023the year it started
BYD launched Fangchengbao in 2023 with its own DMO off-road hybrid platform, and its first model, the Bao 5, went on sale that November.
How big it is
How big is Fangchengbao?
¥220K+Average transaction price since launchH1 2026
12.8%of BYD passenger car sales from Fangchengbao, Denza and Yangwang combinedH1 2026
Its place in BYD
BYD's personalized-car brand.
Fangchengbao covers BYD's personalized, off-road niche and helps lift the group's average price alongside Denza and Yangwang.
Who it competes with
TTankJJetour TravelleriiCarFFord Bronco
What BYD does not disclose
- Fangchengbao sales volume on its own (BYD's official filings report only the combined figure for its three premium brands)
- Fangchengbao revenue or profit
- Fangchengbao share of BYD sales
The group behind itBYD
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Sources
Every number on this page comes from BYD's own reports.
- BYD Company Limited 2026 Interim Results Announcement: FANGCHENGBAO brand description, average transaction … ↗
- Voluntary Announcement: Production and Sales Volume for December 2025 (group totals only, no brand breakdown) ↗
- BYD Fang Cheng Bao officially launches 1st model Bao 5, deliveries to start this month ↗
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