Persol
Luxury eyewear
Made-in-Italy sunglasses and optical frames with signature Meflecto temples and Supreme Arrow, aimed at buyers of classic, crafted eyewear.
Luxury eyewearSince 1917
How it started
An Italian classic joins Luxottica.
1995bought by EssilorLuxottica
Luxottica bought Persol with its Lauriano plant near Turin in 1995 to add a heritage made-in-Italy brand to its own portfolio.
Its place in EssilorLuxottica
A heritage brand in the luxury tier.
Persol gives the group a craft-led Italian label, sold through wholesale, its own boutiques and persol.com.
Who it competes with
OOliver PeoplesMMoscotJJacques Marie MageGGucci Eyewear
What EssilorLuxottica does not disclose
- Persol net sales or share of Group sales
- Price paid for Persol in 1995
- Persol store count (under 200, grouped with other banners)
- Units sold
The group behind itEssilorLuxottica
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Sources
Every number on this page comes from EssilorLuxottica's own reports.
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