H&M Group
Fashion retail · Sweden
H&M Group designs fashion, home and beauty under H&M, COS, Weekday, ARKET and other brands and sells it through about 4,100 stores and online in 81 markets.
What makes it different
One founding family still controls the vote.
83.7%Votes held by the Persson familyFY2025
Class A shares give the Persson family control of the company with a smaller share of the capital.
How big it is
How big is H&M Group?
SEK 228.3BNet salesFY2025
4,101StoresFY2025
132,403EmployeesFY2025
How it makes money FY2025
Europe is more than half.
- Western Europe35%SEK 79.2B
- North and South America22%SEK 49.0B
- Southern Europe14%SEK 31.3B
- Asia, Oceania and Africa12%SEK 27.7B
- Other18%
How the business works
Design in-house. Outsource making. Sell direct.
- 1Collections in-house
- 2Suppliers, no own factories
- 3Own stores and online
With no factories to run, its effort goes into design and the shop.
Who owns it
- Stefan Persson and family (incl. Ramsbury Invest AB)65.7%
CEO: Daniel Ervér
Who it competes with
Key moments
- 1947Hennes opens in Västerås
- 1974Listed on the Stockholm stock exchange
- 1998Online shopping starts in Sweden
- 2007Shanghai, Hong Kong and COS
- 2008FaBric Scandinavien acquired
Sources
Every number on this page comes from H&M Group's own reports.
Full profile
The rest of the story is in the app.
What H&M Group tracks23 metrics
Stores
Markets with stores
Online markets
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from6 regions
Western Europe
North and South America
Southern Europe
The full timeline21 moments
2021
2022
2023
H&M Group vs Inditexside by side
Revenue
Profit
People
Point your phone at a logo.
See the company behind it.
The full story in 12 chapters · compare any two companies · 335 companies, and any other on request.
Download on the App Store
