Heineken
Heineken is a Dutch brewer that makes and sells more than 340 beers and ciders, led by Heineken, Amstel, Tiger, Birra Moretti and Desperados, in over 190 countries.
A family holding company owns half of it.
Heineken Holding N.V., indirectly held by Mrs de Carvalho-Heineken, owns half of the shares of Heineken N.V.
How big is Heineken?
Europe and the Americas lead.
- Europe39%€11.46B
- Americas33%€9.54B
- Africa & Middle East15%€4.28B
- Asia Pacific14%€4.12B
Brew locally, license brands, sell everywhere.
- 1Local breweries worldwide
- 2Partners brew its brands
- 3Bars, shops, distributors
Brewing near the drinker lets global brands act like local beers.
- Heineken Holding N.V.50.005%
CEO: Rafael Oliveira
- 1864Gerard Heineken takes over the Haystack brewery
- 1933First imported beer in the USA after Prohibition
- 1968Merger with Amstel
- 2003Brau Union takeover
- 2010FEMSA beer businesses in Mexico and Brazil acquired
Every number on this page comes from Heineken's own reports.
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