Whatco

Heineken

Beer and beverages · Netherlands

Heineken is a Dutch brewer that makes and sells more than 340 beers and ciders, led by Heineken, Amstel, Tiger, Birra Moretti and Desperados, in over 190 countries.

What makes it different

A family holding company owns half of it.

50.005%Held by Heineken Holding N.V.FY2025

Heineken Holding N.V., indirectly held by Mrs de Carvalho-Heineken, owns half of the shares of Heineken N.V.

How big it is

How big is Heineken?

€28.89BNet revenueFY2025
234.0MBeer volumeFY2025
87,870EmployeesFY2025
How it makes money FY2025

Europe and the Americas lead.

  • Europe39%€11.46B
  • Americas33%€9.54B
  • Africa & Middle East15%€4.28B
  • Asia Pacific14%€4.12B
How the business works

Brew locally, license brands, sell everywhere.

  1. 1Local breweries worldwide
  2. 2Partners brew its brands
  3. 3Bars, shops, distributors

Brewing near the drinker lets global brands act like local beers.

Who owns it
  • Heineken Holding N.V.50.005%

CEO: Rafael Oliveira

Who it competes with
Anheuser-Busch InBevCarlsbergMMolson CoorsAAsahi Group
Key moments
  1. 1864Gerard Heineken takes over the Haystack brewery
  2. 1933First imported beer in the USA after Prohibition
  3. 1968Merger with Amstel
  4. 2003Brau Union takeover
  5. 2010FEMSA beer businesses in Mexico and Brazil acquired
Sources

Every number on this page comes from Heineken's own reports.

Full profile

The rest of the story is in the app.

What Heineken tracks24 metrics
Heineken® brand volume
Total volume, consolidated plus licensed
Beers and ciders in the portfolio
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from4 regions
Americas
Europe
Asia Pacific
The full timeline15 moments
2012
2023
2026
Heineken vs Anheuser-Busch InBevside by side
Revenue
Profit
People
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