Hôma
Specialty Retail – Home & Decor · Portugal
Hôma is a specialty retail chain in Portugal focused on home products, décor, and practical home solutions.
What makes it different
All stores are in Portugal.
Unlike international competitors, Hôma focuses entirely on the Portuguese market, which shapes both its assortment and customer experience.
How big it is
National retail chain with broad reach.
1,500Employees2026
110Stores2026
How the business works
Sell home goods in Portugal.
- 1Stock wide home product range
- 2Operate 110 retail stores
- 3Sell online via website
Hôma generates revenue by selling home, décor, and organization products through both physical retail stores and online channels, primarily serving consumers in Portugal.
Who it competes with
IIKEA PortugalCConforama PortugalCCasa Shops (CASA Portugal)ÁÁrea (Área Store)
Key moments
- 1999Founding of DeBORLA (origin of hôma)
- 2015Strategic repositioning and investment program (mid‑2010s)
- 2020Rebranding from DeBORLA to hôma (investment ~€3.5m)
- 2021Public engagement in e‑commerce initiatives; online sales channel presence
- 2024First store opening in Spain (Madrid) — international expansion
Sources
Every number on this page comes from Hôma's own reports.
Full profile
The rest of the story is in the app.
What Hôma tracks3 metrics
Stores
Employees
Number of stores
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
The full timeline10 moments
2015
2020
2026
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