idealista
idealista runs the leading property listings portals in Spain, Italy and Portugal, where estate agents pay a recurring subscription to show homes for sale and rent to buyers and renters who search for free, and adds mortgage brokerage, agency software and holiday rentals around them.
A Spanish portal that also leads Italy and Portugal.
idealista exported its portal abroad, launching in Italy in 2006 and France in 2026, so its agent subscriptions come from several countries.
How big is idealista?
Searchers free. Agents pay to be seen.
- 1Agents and private owners
- 2Free search, huge traffic
- 3Agent subscriptions, add-ons
Being the portal most searchers use makes the subscription a cost agencies can hardly skip; idealista then sells them CRM software and earns again on buyers' mortgages and insurance.
- Cinven (funds managed by Cinven)70%
- EQT (EQT IX fund)18%
CEO: Jesús Encinar
- 2000idealista.com goes online in Madrid
- 2006idealista launches in Italy
- 2020Stake in rival portal Yaencontré
- 2020EQT buys control for €1.3 billion
- 2021idealista Italy combined with Casa.it
Every number on this page comes from idealista's own reports.
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