Luckin Coffee
Luckin Coffee sells low-priced freshly brewed coffee and tea drinks ordered through its app at about 31,000 small pick-up stores in China and a few abroad, two-thirds run by itself and the rest by partners who buy its supplies.
Almost every store is a tiny pick-up counter.
With app-only ordering and little seating, its stores cost far less to run than cafés, which funds low prices.
How big is Luckin Coffee?
Mostly drinks in its own stores.
- Freshly brewed drinks70%RMB34.6B
- Partnership stores24%RMB11.6B
- Other products5%RMB2.3B
- Others2%RMB0.8B
Order in the app. Grab and go.
- 1Cashier-less app and platforms
- 2Tiny pick-up counters
- 3Partner-run stores
Small counters and app-only ordering keep rent and staff low, so it can sell cheaper than café chains.
- Centurium Capital23.1%
- Joy Capital5%
- First Beijing Investment Ltd4.2%
CEO: Jinyi Guo
- 2017First trial store opens in Beijing
- 2019Listed on Nasdaq
- 2019First partnership store opens
- 2020Fabricated sales disclosed
- 2021Centurium Capital investment closes
Every number on this page comes from Luckin Coffee's own reports.
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