Bulgari
Luxury jewelry
Roman high jeweler (styled Bvlgari) selling jewelry, watches and fragrances, known for colored gemstones and the Serpenti line.
Luxury jewelrySince 1884Rome, Italy
How it started
Bought to double watches and jewelry.
€4.3Bpaid by LVMH in 2011
The Bulgari family swapped its controlling stake for LVMH shares in 2011 and LVMH bought out the other shareholders in cash.
How big it is
How big is Bulgari?
320+Boutiques around the world
6,000+Employees
€10.5BWatches & Jewelry revenue (all maisons)FY2025
Its place in LVMH
Italian half of Watches & Jewelry.
Bvlgari made LVMH a serious jeweler in 2011 and still anchors Watches & Jewelry next to Tiffany.
Who it competes with
CCartierVVan Cleef & ArpelsCChopardGGraff
What LVMH does not disclose
- Bvlgari revenue (reported inside Watches & Jewelry)
- Bvlgari operating profit
- Bvlgari fragrance sales (inside Perfumes & Cosmetics)
- LVMH does not report this maison's share of group revenue
The group behind itLVMH
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Sources
Every number on this page comes from LVMH's own reports.
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