Mars
Pet care and snacks · United States
Mars is a family-owned company that makes pet food, runs veterinary clinics and diagnostics, and makes snacks such as M&M'S, Snickers, Pringles and Kellogg's cereal and meals such as Ben's Original, sold in about 170 markets.
What makes it different
Nearly half of Mars is pet care, not candy.
~46%Share of sales from PetcareFY2025
Pet food and veterinary care make up almost as much of sales as snacking.
How big it is
How big is Mars?
$55B+Net salesFY2025
~170,000AssociatesFY2025
~170MarketsFY2025
How it makes money FY2025
Snacks and pet care split the sales.
- Snacking~51%
- Petcare~46%
- Food & Nutrition~3%
How the business works
Own the brands. Buy more. Think in generations.
- 1Snacks, pet food, meals
- 2Wrigley, Royal Canin, Kellanova
- 3Without outside shareholders
Private family ownership lets it plan in generations rather than quarters.
Who owns it
CEO: Poul Weihrauch
Who it competes with
Key moments
- 1911Frank C. Mars makes butter cream candy in Tacoma
- 1945M&M'S launched to the public
- 1983The Five Principles are first printed
- 2002Royal Canin acquired
- 2008Wrigley acquired
Sources
Every number on this page comes from Mars's own reports.
Full profile
The rest of the story is in the app.
What Mars tracks23 metrics
Associates
Markets where products and services are sold
Factories, R&D centers and laboratories
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
The full timeline22 moments
2023
2024
2026
Mars vs Nestléside by side
Revenue
Profit
People
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