Xbox
Video games
Microsoft's gaming business: Xbox consoles, Game Pass subscriptions and games from studios including Activision Blizzard, Bethesda and Mojang.
Video gamesSince 2001Redmond, USA
How it started
Microsoft's own console, built in-house.
2001the year it started
Microsoft launched the first Xbox console in North America on 15 November 2001 to enter living-room gaming against Sony and Nintendo.
How big it is
How big is Xbox?
$21.8BRevenueFY2026
Its place in Microsoft
About one in fifteen Microsoft dollars.
6.6%of Microsoft revenueFY2026
Xbox is Microsoft's main consumer entertainment business, built on consoles, Game Pass and one of the largest game publishers after Activision Blizzard.
Who it competes with
What Microsoft does not disclose
- Xbox operating income or profit
- Game Pass subscribers (no recent official figure)
- Console units sold
- Split between hardware and content and services revenue
The group behind itMicrosoft
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Sources
Every number on this page comes from Microsoft's own reports.
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