KitKat
Chocolate confectionery
Four-finger chocolate-covered wafer bar sold worldwide by Nestlé, and by Hershey under licence in the United States.
Chocolate confectionerySince 1935
How it started
Came with Rowntree in 1988.
1988bought by Nestlé
Rowntree launched the bar in York in 1935, and Nestlé gained it when it bought Rowntree Mackintosh in 1988; in the US, Hershey makes and sells KitKat under a Nestlé licence.
How big it is
How big is KitKat?
5BBars sold a year2025
85Countries2025
CHF 9.7BConfectionery sales (whole category)FY2025
Its place in Nestlé
Leads Nestlé's confectionery business.
KitKat is Nestlé's leading confectionery brand and the main driver of the category's 8.2% organic growth in 2025.
Who it competes with
TTwixSSnickersCCadbury Dairy MilkKKinder Bueno
What Nestlé does not disclose
- KitKat sales in CHF (Nestlé reports only the whole Confectionery category)
- Share of Nestlé sales
- US KitKat sales (they belong to Hershey under the licence)
- Rowntree deal price for KitKat alone
The group behind itNestlé
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Sources
Every number on this page comes from Nestlé's own reports.
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