Maggi
Seasonings and noodles
Bouillon cubes, seasonings, soups and instant noodles adapted to local tastes, strongest in Africa, Asia and Europe.
Seasonings and noodlesSince 1884
How it started
Came with Alimentana in 1947.
1947bought by Nestlé
Julius Maggi founded the brand in Switzerland in 1884, and Nestlé gained it by merging with Maggi's maker Alimentana in 1947.
Its place in Nestlé
Nestlé's iconic cooking brand.
Maggi anchors Nestlé's cooking aids and was a growth bright spot in 2025 while the wider category slipped.
Who it competes with
KKnorrNNissinIIndomie
What Nestlé does not disclose
- Maggi sales in CHF (inside Prepared dishes and cooking aids, which also has Stouffer's, DiGiorno and Totole)
- Share of Nestlé sales
- Alimentana merger terms
- Recent volume figures (the portions-per-second figure dates from the 2000s)
The group behind itNestlé
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Sources
Every number on this page comes from Nestlé's own reports.
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