Nescafé
Instant coffee
The world's best-known instant coffee brand, from classic soluble jars to mixes and ready-to-drink cans, sold in over 180 countries.
Instant coffeeSince 1938
How it started
Invented inside Nestlé.
1938the year it started
Nestlé launched Nescafé in 1938 as a soluble coffee powder, after nine years of work begun to use Brazil's coffee surplus.
How big it is
How big is Nescafé?
CHF 1B+Yearly sales (billionaire brand)FY2025
5,500Cups drunk every second
180Countries
Its place in Nestlé
One of Nestlé's three coffee billionaires.
Nescafé is a pillar of coffee, Nestlé's largest business, and was a leading growth contributor in 2025.
Who it competes with
JJacobsKKencoFFolgersBBru
What Nestlé does not disclose
- Nescafé sales in CHF (only 'billionaire brand', i.e. over CHF 1B)
- Share of Nestlé sales
- Coffee sales as a separate figure (reported inside Powdered and Liquid Beverages)
- Date of the cups-per-second figure
The group behind itNestlé
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Sources
Every number on this page comes from Nestlé's own reports.
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