BET
Black entertainment media
Entertainment, music, news and events brand for Black audiences, including the BET network, BET Awards, VH1 and BET+.
Black entertainment mediaSince 1980
How it started
Viacom bought it for $3 billion.
$3Bpaid by Paramount in 2001
Viacom completed the purchase of BET Holdings, the owner of Black Entertainment Television, in January 2001, mostly in stock plus about $590 million of assumed debt.
Its place in Paramount
Paramount's home for Black audiences.
BET Media Group is a cable network group in the TV Media segment, adding the BET Awards, VH1 and content for Black audiences to Paramount's lineup.
Who it competes with
TTV OneOOWNBBounce
What Paramount does not disclose
- BET Media Group revenue or profit (reported inside the TV Media segment)
- BET+ subscriber numbers
- BET audience reach in the latest filings
The group behind itParamount
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Sources
Every number on this page comes from Paramount's own reports.
- Paramount Skydance Corporation Form 10-K for fiscal year 2025: business description (CBS Network, 29 owned … ↗
- Viacom Inc. Form 10-K for fiscal year 2000: acquisition of BET Holdings II completed January 23, 2001 for a… ↗
- BET Holdings, Inc. preliminary proxy statement (1998): company history, cable network launched in 1980 ↗
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