Whatco

Primaprix

Discount grocery and drugstore retail (branded outlet) · Spain

Primaprix is a Madrid-born chain of small outlet stores that buys big consumer brands' surplus stock, old packaging and promotional leftovers and sells these groceries, drugstore and beauty products at about 30% below market prices in 343 stores in Spain, France and Portugal.

What makes it different

Big brands only, at about 30% below market prices.

30%Prices below market average2025

It stocks no own labels and shows the market average next to each price, so the brand discount is the whole offer.

How big it is

How big is Primaprix?

343Stores2026
3Countries2026
~2,000Employees2025
How the business works

Buy brands' surplus. Sell it cheap. Rotate weekly.

  1. 1Big brands' surplus stock
  2. 2Small outlet stores
  3. 3New deals every week

Brands get a discreet outlet that never resells or advertises prices, so they clear overstock without hurting their main shelves.

Who owns it
  • PrimaPrix S.C.A. (formerly Bargain Retail Europe S.C.A.; R.C.S. Luxembourg B186430)100%
Who it competes with
AActionLidlMercadonaDDiaNNormalNNoz
Key moments
  1. 2014Luxembourg holding incorporated
  2. 2015First store opens in Madrid
  3. 2022First store in France
  4. 2024Holding renamed PrimaPrix S.C.A.
  5. 2025Ten years: 260 stores and 2,000 staff
Sources

Every number on this page comes from Primaprix's own reports.

Full profile

The rest of the story is in the app.

What Primaprix tracks16 metrics
Stores
Countries
Primaprix Beauty stores
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
Spain
France
Portugal
The full timeline14 moments
2021
2025
2026
Primaprix vs Mercadonaside by side
Revenue
Profit
People
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