Whatco

RB Leipzig

Sports & Entertainment · Germany

RB Leipzig is a Red Bull-backed football club founded in 2009 that rose from the fifth tier to the Bundesliga in seven years, owns the 47,800-capacity Red Bull Arena and earns money from match operations (tickets, sponsorship, media rights) and from selling players it has developed.

What makes it different

Red Bull loans, not banks, fund the club's growth.

Loans from the Red Bull group fund player purchases, so transfers do not depend on bank credit.

How big it is

How big is RB Leipzig?

€462.5MGross revenue2024/25
47,800Stadium capacity2024/25
404Employees2025
How it makes money 2024/25

Mostly match operations, plus player sales.

  • Match operations78%€356.6M
  • Transfer income16%€74.1M
  • Other revenue5%€24.3M
How the business works

Buy talent. Win. Sell on.

  1. 1Young talents
  2. 2Champions League football
  3. 3Red Bull group loans

Red Bull cash bridges the spending, and the sales cycle repays it.

Who owns it

CEO: Tatjana Haenni

Who it competes with
Key moments
  1. 2009RB Leipzig founded
  2. 2010Move into Leipzig's World Cup stadium
  3. 2016Promotion to the Bundesliga
  4. 2016Agrees to buy the Red Bull Arena
  5. 2017First Champions League season
Sources

Every number on this page comes from RB Leipzig's own reports.

Full profile

The rest of the story is in the app.

What RB Leipzig tracks17 metrics
Red Bull Arena capacity
Employees
Bullis Bande kids club and RBL Youth members
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
The full timeline14 moments
2022
2023
2025
RB Leipzig vs FC Bayern Münchenside by side
Revenue
Profit
People
or open it in the app

Point your phone at a logo.
See the company behind it.

The full story in 12 chapters · compare any two companies · 335 companies, and any other on request.

Download on the App Store