RB Leipzig
RB Leipzig is a Red Bull-backed football club founded in 2009 that rose from the fifth tier to the Bundesliga in seven years, owns the 47,800-capacity Red Bull Arena and earns money from match operations (tickets, sponsorship, media rights) and from selling players it has developed.
Red Bull loans, not banks, fund the club's growth.
Loans from the Red Bull group fund player purchases, so transfers do not depend on bank credit.
How big is RB Leipzig?
Mostly match operations, plus player sales.
- Match operations78%€356.6M
- Transfer income16%€74.1M
- Other revenue5%€24.3M
Buy talent. Win. Sell on.
- 1Young talents
- 2Champions League football
- 3Red Bull group loans
Red Bull cash bridges the spending, and the sales cycle repays it.
CEO: Tatjana Haenni
- 2009RB Leipzig founded
- 2010Move into Leipzig's World Cup stadium
- 2016Promotion to the Bundesliga
- 2016Agrees to buy the Red Bull Arena
- 2017First Champions League season
Every number on this page comes from RB Leipzig's own reports.
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