REWE Group

Food retail and tourism · Germany

REWE Group is a German retail cooperative that runs REWE, PENNY and BILLA supermarkets, supplies independent retailers and convenience outlets, and sells holidays through DERTOUR.

What makes it different

More than a third of sales is wholesale, not shop tills.

€33.6BWholesale revenueFY2025

Independent REWE retailers and convenience outlets buy their goods from the group.

How big it is

How big is REWE Group?

€100.4BRevenueFY2025

9,333Stores and agencies2025

380,000EmployeesFY2025

How it makes money FY2025

Mostly German retail.

Retail Germany47%€42.5B
Retail International23%€21.1B
Convenience17%€15.3B
Travel and Tourism10%€9.0B
DIY Stores3%€2.4B

How the business works

Supply retailers. Run stores. Sell holidays.

1Goods to independent retailers
2PENNY and BILLA stores
3Package holidays via DERTOUR

More stores pass to independent retailers, who then buy their goods and rent premises from the group.

Who owns it

CEO: Lionel Souque

Who it competes with

Schwarz Group (Lidl, Kaufland)

ALDI SÜDAALDI NordEEdeka

Key moments

1927REWE is formed in Cologne by 17 purchasing cooperatives
1972REWE-Zentral AG and the partnership model
1974REWE takes 50% of the Leibbrand Group
1979The Cassis de Dijon ruling
1988REWE enters travel and tourism

Sources

Every number on this page comes from REWE Group's own reports.

Full profile

The rest of the story is in the app.

What REWE Group tracks29 metrics

Retail stores run by the group

REWE and akzenta supermarkets

PENNY discount stores in Germany

Results, quarter by quarterwith a chart

Revenue

Profit

Margin

Where the money comes from5 regions

Germany

Austria

Czech Republic

The full timeline20 moments

2023

2024

2025

REWE Group vs Schwarz Group (Lidl, Kaufland)side by side

Revenue

Profit

People

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