BRAVIA
Televisions
Sony's premium LCD and OLED television line, plus BRAVIA professional displays, sold worldwide on picture and sound quality.
TelevisionsSince 2005
How it started
Sony's new name for flat TVs.
2005the year it started
Sony introduced BRAVIA in August 2005 as the brand for its LCD HDTVs, replacing the LCD WEGA name.
How big it is
How big is BRAVIA?
¥476BDisplays sales, TVs and projectors (whole category)FY2025
¥2.26TEntertainment, Technology & Services segment sales (whole segment)FY2025
Its place in Sony
Sony's TV brand, heading to a TCL venture.
BRAVIA leads Sony's Displays business; from April 2027 it is set to move to BRAVIA Inc., a joint venture 51% owned by TCL and 49% by Sony.
Who it competes with
SSamsungLLG OLEDTTCLHHisense
What Sony does not disclose
- BRAVIA TV sales on their own (Sony reports Displays, which also includes projectors)
- TV units sold
- BRAVIA share of Sony sales
- TV profit or margin
The group behind itSony
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Sources
Every number on this page comes from Sony's own reports.
- Sony Redefining Television Again With Introduction of 'Bravia' LCD HDTVs ↗
- Sony and TCL Sign Definitive Agreements for Strategic Partnership in the Home Entertainment Field (BRAVIA, … ↗
- Consolidated Financial Results for the Fiscal Year Ended March 31, 2026: segment sales and ET&S sales by ca… ↗
- Sony Group Form 20-F for the fiscal year ended March 31, 2026: ET&S category definitions and TCL home enter… ↗
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