Sony Alpha
Interchangeable-lens cameras
Sony's Alpha mirrorless cameras and E-mount lenses for enthusiasts, professional photographers and video creators.
Interchangeable-lens camerasSince 2006
How it started
Built on Konica Minolta's SLR business.
2006bought by Sony
Sony took over Konica Minolta's digital SLR assets on March 31, 2006, when Konica Minolta left cameras, and launched its first Alpha that summer.
How big it is
How big is Sony Alpha?
¥722BImaging sales, cameras and lenses (whole category)FY2025
¥2.26TEntertainment, Technology & Services segment sales (whole segment)FY2025
Its place in Sony
The core of Sony's Imaging business.
Alpha cameras and lenses lead Sony's Imaging category and showcase the image sensors Sony also sells to other makers.
Who it competes with
CCanon EOS RNNikon ZFFujifilm XPPanasonic Lumix
What Sony does not disclose
- Alpha camera sales on their own (Sony reports Imaging, which also covers other content creation products)
- Cameras or lenses sold
- Alpha share of Sony sales
- Price paid for the Konica Minolta assets
The group behind itSony
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Sources
Every number on this page comes from Sony's own reports.
- Sony Form 6-K: Partial Transfer of Certain Assets Related to Digital SLR cameras (Konica Minolta) ↗
- Consolidated Financial Results for the Fiscal Year Ended March 31, 2026: segment sales and ET&S sales by ca… ↗
- Sony Group Form 20-F for the fiscal year ended March 31, 2026: ET&S category definitions and TCL home enter… ↗
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