Starbucks Reserve
Premium coffee
Starbucks' premium brand for rare small-lot coffees, served in large Reserve Roasteries and select Reserve bars and coffeehouses.
Premium coffee
How it started
Starbucks' own premium line.
2014the year it started
Starbucks opened the first Reserve Roastery and Tasting Room in Seattle in December 2014 to roast and showcase its rarest small-lot coffees.
How big it is
How big is Starbucks Reserve?
5Reserve Roasteries2026
Its place in Starbucks
Starbucks' showcase for rare coffees.
Starbucks Reserve is the group's premium flagship, used to show off coffee craft and test drinks that later reach regular stores.
Who it competes with
BBlue Bottle CoffeePPeet's CoffeeIIntelligentsia%% Arabica
What Starbucks does not disclose
- Sales of Starbucks Reserve (the 10-K names the brand but reports no figures for it)
- Its share of Starbucks revenue
- Number of Reserve bars and coffeehouses outside the Roasteries
- Official launch year of the Reserve coffee line (not confirmed from a readable Starbucks source)
The group behind itStarbucks
→
Sources
Every number on this page comes from Starbucks's own reports.
Point your phone at a logo.
See the company behind it.
The full story in 12 chapters · compare any two companies · 335 companies, and any other on request.
Download on the App Store
