Sunday Natural

Food supplements · Germany

Sunday Natural is a Berlin maker of vitamins and food supplements that develops much of its range of more than 1,600 products in-house and sells it only through its own online shops, to over a million customers a year.

What makes it different

Founder-built, but a buyout fund now owns most of it.

~55%Stake held by CVC funds2024

CVC Fund VIII took about 55% in April 2024 to take the brand beyond German-speaking Europe; the founder kept the rest.

How big it is

How big is Sunday Natural?

1M+Customers a year2023

1,600+Products2026

400+Employees2026

How the business works

Own formulas. Own production. Own shop.

1In-house R&D team in Berlin
2Much of it in-house
3Only via its own web shops

Selling direct with no middlemen, it puts a fixed, moderate margin on every product and still lists more than 1,600 of them.

Who owns it

CVC Capital Partners Fund VIII55%
Dr. Jörg Schweikart (founder)45%

Who it competes with

OOrthomolDDoppelherz (Queisser Pharma)

Haleon (Centrum)

Bayer (Elevit, Supradyn)TThe Quality Group (ESN, More Nutrition)

Full profile

Everything else about Sunday Natural.

What it tracks · 9 metrics · 2026

Customers a year1M+2023
Products in the range1,600+
Country online shops11
Countries it delivers to43
Employees400+
Nationalities in the team45+
Managing directors6
Stake held by CVC funds~55%2024
Revenue~€100MFY2022

Two years of results

	Jan 2024	2026	2 yrs
Products in the range	>1,000	>1,600	+60%

Products in the range

>1,600

+60% vs Jan 2024

Jan 20242026

Sunday Natural vs Haleon

	Sunday Natural	Haleon
Customers a year	1M+	£11.0B
Products	1,600+	9
Employees	400+	24,535

Every source document

About us (Sunday Natural) ↗ 2026
Über uns (Sunday Natural) ↗ 2026
Impressum (legal notice) and site footer ↗ 2026
Versand (shipping countries and terms) ↗ 2026
Presse (company in brief) ↗ 2026
Sunday Natural careers (official job board linked from sunday.de) ↗ 2026
Sunday Natural secures investment from CVC Fund VIII ↗ FY2022
Sunday Natural (CVC portfolio case study) ↗ 2024
Unternehmensregister: filings of Sunday Natural Products GmbH (HRB 152621 B) and its parents ↗ FY2015-FY2024

Questions

Sunday Natural: questions and answers

What does Sunday Natural do?

Who owns Sunday Natural?

Largest shareholders: CVC Capital Partners Fund VIII (55%) and Dr. Jörg Schweikart (founder) (45%).

How big is Sunday Natural?

Customers a year: 1M+ (2023). Products: 1,600+ (2026). Employees: 400+ (2026).

Who are Sunday Natural's competitors?

Sunday Natural competes with Orthomol, Doppelherz (Queisser Pharma), Haleon (Centrum), Bayer (Elevit, Supradyn) and The Quality Group (ESN, More Nutrition).