Yum! Brands
Quick-service restaurants (franchisor) · United States
Yum! Brands is a US restaurant franchisor that licenses KFC, Taco Bell and Habit Burger & Grill, and until September 2026 Pizza Hut, to franchisees in 155 countries and earns fees on their sales.
What makes it different
Nearly 60% of its sales are ordered digitally.
~60%Share of system sales that is digitalFY2025
Orders placed through automated channels reached about $40 billion across its restaurants.
How big it is
How big is Yum! Brands?
$68.3BSystem salesFY2025
63,285RestaurantsFY2025
~49,000EmployeesFY2025
How it makes money FY2025
Franchise fees are the biggest line.
- Franchise and property revenues42%$3.5B
- Company sales36%$2.9B
- Franchise contributions for advertising and other services22%$1.8B
How the business works
Franchise the brands. Collect royalties.
- 1KFC, Taco Bell, Habit
- 2Operators fund the restaurants
- 33-6% of franchise sales
Franchisees supply the capital for buildings and equipment, so Yum earns fees on every sale in the system while owning only about 3% of the restaurants.
Who owns it
- The Vanguard Group12.1%
- BlackRock, Inc.9.7%
- Capital International Investors7.3%
CEO: Chris Turner
Who it competes with
Key moments
- 1952KFC signs its first franchisee
- 1958First Pizza Hut opens in Wichita, Kansas
- 1962First Taco Bell opens in Downey, California
- 1997Yum! Brands is incorporated in North Carolina
- 2016Spins off its China business as Yum China
Sources
Every number on this page comes from Yum! Brands's own reports.
Full profile
The rest of the story is in the app.
What Yum! Brands tracks26 metrics
Restaurants
Share of units run by franchisees or licensees
Countries and territories
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
United States
United Kingdom
Other countries
The full timeline18 moments
2024
2025
2026
Yum! Brands vs McDonald'sside by side
Revenue
Profit
People
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