Adobe
Software and digital experiences · United States
Adobe sells subscriptions to creative, document and marketing software such as Photoshop, Acrobat and Experience Cloud, now with AI built in.
What makes it different
A billion people use Adobe every month.
1BMonthly active usersQ3 FY2026
A freemium strategy widens the audience that paid subscriptions grow from.
How big it is
How big is Adobe?
$23.8BRevenueFY2025
$25.20BAnnual recurring revenue2025
31,360Employees2025
How it makes money FY2025
Creative tools first, marketing second.
- Digital Media74%$17.6B
- Digital Experience25%$5.9B
- Publishing and Advertising1%$256M
How the business works
Rent the tools. Sell the workflow.
- 1Photoshop, Acrobat, Express apps
- 2Subscriptions, not licences
- 3Marketing tools for the same content
Tools that make the content feed software that delivers it, a second sale to the same customers.
Who owns it
- The Vanguard Group10.17%
- BlackRock, Inc.9.31%
CEO: Shantanu Narayen
Who it competes with
Key moments
- 1982Adobe is founded
- 2009Adobe acquires Omniture
- 2013Focus moves to Creative Cloud subscriptions
- 2018Adobe acquires Magento
- 2023Firefly and Photoshop on the web
Sources
Every number on this page comes from Adobe's own reports.
Full profile
The rest of the story is in the app.
What Adobe tracks18 metrics
R&D ratio
Current RPO as share of RPO
Monthly active users
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
Americas
EMEA
APAC
The full timeline14 moments
2007
2017
2026
Adobe vs Microsoftside by side
Revenue
Profit
People
Point your phone at a logo.
See the company behind it.
The full story in 12 chapters · compare any two companies · 335 companies, and any other on request.
Download on the App Store
