SAP
Enterprise application software · Germany
SAP sells the software large organizations use to run finance, supply chain, procurement, HR and other core processes, and is shifting customers from one-off licenses to cloud subscriptions.
What makes it different
Most revenue repeats under multi-year contracts.
86%Share of more predictable revenueFY2025
Customers run core processes on its software, so contracts renew and revenue is predictable.
How big it is
How big is SAP?
€36.8BTotal revenueFY2025
€21.0BCloud revenueFY2025
€77.3BTotal cloud backlog2025
How it makes money FY2025
Mostly cloud subscriptions.
- Cloud57%€21B
- Software support29%€10.5B
- Services12%€4.26B
- Software licenses3%€990M
How the business works
Run the back office, now by subscription.
- 1Customers' core processes
- 2Licenses to cloud contracts
- 3Multi-year subscriptions
Software that runs core processes is hard to replace.
Who owns it
- BlackRock, Inc.6.3%
- Dietmar Hopp (collectively)5.1%
CEO: Christian Klein
Who it competes with
Key moments
- 1972Five ex-IBM engineers found SAP
- 1988Becomes SAP AG and lists in Frankfurt
- 1992SAP R/3 client-server software released
- 2011SAP HANA in-memory platform launches
- 2011Buys cloud HR leader SuccessFactors
Sources
Every number on this page comes from SAP's own reports.
Full profile
The rest of the story is in the app.
What SAP tracks15 metrics
Current cloud backlog
Total cloud backlog
Customer Net Promoter Score
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from6 regions
United States
Rest of EMEA
Germany
The full timeline21 moments
2021
2023
2024
SAP vs Oracleside by side
Revenue
Profit
People
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