ServiceNow
Enterprise software (workflow and AI platform) · United States
ServiceNow sells subscriptions to a cloud platform that runs companies’ internal workflows, from IT help desks to HR, customer service and security, and now adds AI agents that do the work.
What makes it different
Customers almost never leave.
98%Renewal rateFY2025
Contracts run about three years and 98% of expiring contract value renews, so revenue compounds.
How big it is
How big is ServiceNow?
$13.3BTotal revenuesFY2025
8,700CustomersFY2025
29,187EmployeesFY2025
How it makes money FY2025
Almost all revenue is subscriptions.
- Subscriptions97%$12.9B
- Professional services and other3%$395M
How the business works
Start in IT. Spread across the company.
- 1IT service desk
- 2HR, customers, security
- 3AI agents on workflows
Every new department runs on the same platform and data, so each extra product is cheaper to sell than the first.
Who owns it
- BlackRock, Inc.8.8%
- Vanguard Capital Management7.49%
CEO: William R. (Bill) McDermott
Who it competes with
Key moments
- 2004Fred Luddy founds the company as Glidesoft
- 2012ServiceNow lists on the NYSE
- 2019Bill McDermott becomes CEO
- 2025Completes Moveworks acquisition
- 2026Completes Armis acquisition
Sources
Every number on this page comes from ServiceNow's own reports.
Full profile
The rest of the story is in the app.
What ServiceNow tracks24 metrics
Customers with ACV above $5M
Renewal rate
Customers
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
North America
Europe, Middle East and Africa
Asia Pacific and other
The full timeline14 moments
2024
2025
2026
ServiceNow vs Microsoftside by side
Revenue
Profit
People
Point your phone at a logo.
See the company behind it.
The full story in 12 chapters · compare any two companies · 335 companies, and any other on request.
Download on the App Store
