AirPods
Wireless earbuds
Apple's wireless earbuds and headphones, including AirPods, AirPods Pro and AirPods Max, built to pair instantly with iPhone and other Apple devices.
Wireless earbudsSince 2016
How it started
Apple's take on wireless headphones.
2016the year it started
Apple introduced AirPods in September 2016 alongside iPhone 7, using its own W1 chip for one-tap pairing.
How big it is
How big is AirPods?
$35.7BWearables, Home and Accessories net sales (whole category)FY2025
$7.9BWearables, Home and Accessories net sales (whole category)Q3 FY2026
Its place in Apple
Part of Apple's wearables business.
AirPods sit in Apple's Wearables, Home and Accessories category next to Apple Watch, Beats, Vision Pro, Apple TV and HomePod.
Who it competes with
SSamsung Galaxy BudsSSony WF seriesBBose QuietComfort EarbudsGGoogle Pixel Buds
What Apple does not disclose
- AirPods net sales on their own (reported inside Wearables, Home and Accessories)
- AirPods share of Apple net sales
- AirPods units sold
- AirPods sales split from Apple Watch, Beats and other wearables
The group behind itApple
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Sources
Every number on this page comes from Apple's own reports.
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