Apple
Consumer electronics · United States
Apple designs iPhone, Mac, iPad and wearables that run its own software, and earns more every year from services sold to the people who own them.
What makes it different
Most sales go through other companies’ stores.
60%Net sales via indirect channelsFY2025
Carriers, wholesalers and resellers sell the majority of Apple’s products, while its own stores and website sell the rest.
How big it is
How big is Apple?
$416.2BNet salesFY2025
$133.1BOperating incomeFY2025
166,000EmployeesFY2025
How it makes money FY2025
iPhone first, Services second.
- iPhone$209.6B
- Services$109.2B
- Wearables, Home and Accessories$35.7B
- Mac$33.7B
- iPad$28.0B
How the business works
Sell devices. Earn on services.
- 1Chips, devices and software
- 2Stores and carriers worldwide
- 3Services on every device
Each device sold adds a customer who keeps paying for apps, cloud, ads and support.
Brands and businesses
More than Apple.
Who owns it
- The Vanguard Group9.63%
- BlackRock, Inc.7.1%
CEO: Tim Cook
Who it competes with
Key moments
- 1976Apple is founded
- 1980Apple goes public
- 2001iPod is introduced
- 2003iTunes Music Store opens
- 2005Macs move to Intel chips
Sources
Every number on this page comes from Apple's own reports.
Full profile
The rest of the story is in the app.
What Apple tracks18 metrics
Full-time equivalent employees
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from5 regions
Americas
Europe
Greater China
The full timeline18 moments
2024
2025
2026
Apple vs Samsung Electronicsside by side
Revenue
Profit
People
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