Apple Watch
Smartwatches
Apple's smartwatch for health, fitness and notifications, from Apple Watch SE to Ultra, designed to work with iPhone.
SmartwatchesSince 2015
How it started
Apple's most personal device.
2015the year it started
Apple unveiled Apple Watch in September 2014 as a new product category, and it went on sale on April 24, 2015.
How big it is
How big is Apple Watch?
$35.7BWearables, Home and Accessories net sales (whole category)FY2025
$7.9BWearables, Home and Accessories net sales (whole category)Q3 FY2026
Its place in Apple
Part of Apple's wearables business.
Apple Watch sits in Apple's Wearables, Home and Accessories category and ties users into iPhone and Apple's health and fitness services.
Who it competes with
What Apple does not disclose
- Apple Watch net sales on their own (reported inside Wearables, Home and Accessories)
- Apple Watch share of Apple net sales
- Apple Watch units sold
- Apple Watch sales split from AirPods, Beats and other wearables
The group behind itApple
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Sources
Every number on this page comes from Apple's own reports.
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