Garmin
Garmin designs and makes GPS-based devices for five markets: fitness and outdoor watches, aviation flight decks, marine electronics and in-car computers for carmakers, building most of them in its own factories in Taiwan.
It spends about a sixth of sales on engineering.
Over $1.1 billion a year of R&D keeps it ahead in specialist niches from dive computers to glass cockpits.
How big is Garmin?
Five markets, led by fitness and outdoor.
- Fitness33%$2.4B
- Outdoor28%$2.1B
- Marine16%$1.2B
- Aviation14%$987M
- Auto OEM9%$665M
Design, make and sell niche GPS devices.
- 1Sensors and GPS in-house
- 2In own Taiwan factories
- 3Into five enthusiast markets
Owning the factories lets Garmin profit from small-volume niches like dive computers and flight decks.
- Min H. Kao (co-founder) and related holdings9.7%
- BlackRock, Inc.8%
- Jonathan Burrell (director, son of co-founder Gary Burrell)5%
CEO: Clifton A. Pemble
- 1989Gary Burrell and Min Kao found Garmin
- 1990First factory in Taiwan
- 1991First product: GPS 100
- 2000IPO on Nasdaq
- 2003Forerunner 201, first GPS running watch
Every number on this page comes from Garmin's own reports.
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