Xiaomi
Consumer electronics and smart EV · China
Xiaomi designs and sells smartphones, smart home devices and electric cars, links them through one software platform, and earns extra from internet services such as advertising.
What makes it different
Phones are now less than half of Xiaomi's revenue.
40.8%Smartphones share of revenueFY2025
Smart home devices, internet services and electric cars make up the rest.
How big it is
How big is Xiaomi?
165.2MSmartphones shippedFY2025
56,531Employees2025
RMB457.3BRevenueFY2025 (Jan-Dec 2025)
How it makes money FY2025
Phones, home devices and now cars.
- Smartphones41%RMB186.4B
- IoT and lifestyle products27%RMB123.2B
- Smart EV, AI and other new initiatives23%RMB106.1B
- Internet services8%RMB37.4B
- Other related businesses1%RMB4.1B
How the business works
Devices bring users; users bring services.
- 1Phones, home devices, cars
- 2One software platform
- 3Ads and internet services
Hardware at honest prices builds the audience that services then monetise.
Who owns it
- Lei Jun (through trusts; Smart Mobile Holdings Limited)61%
- Lin Bin (Apex Star LLC)6.7%
- BlackRock, Inc.5.16%
CEO: Lei Jun
Who it competes with
Key moments
- 2010Xiaomi is founded
- 2018Listed on the Hong Kong Stock Exchange
- 2023"Human x Car x Home" strategy and HyperOS
- 2024First smart EV launched
- 2025EV segment turns operating-profitable
Sources
Every number on this page comes from Xiaomi's own reports.
Full profile
The rest of the story is in the app.
What Xiaomi tracks22 metrics
Smartphone shipments
Smart EV deliveries
Global monthly active users
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from2 regions
Chinese Mainland
Rest of the world
The full timeline16 moments
2024
2025
2026
Xiaomi vs Samsung Electronicsside by side
Revenue
Profit
People
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