iPhone
Smartphones
Apple's smartphone line running iOS, from the entry iPhone to the Pro models, sold worldwide at the premium end of the market.
SmartphonesSince 2007
How it started
Apple reinvents the phone.
2007the year it started
Steve Jobs unveiled iPhone in January 2007 as a phone, iPod and internet device in one, and it went on sale that June.
How big it is
How big is iPhone?
$209.6BiPhone net salesFY2025
$54.3BiPhone net salesQ3 FY2026
Its place in Apple
Half of every Apple sales dollar.
50.4%of Apple net salesFY2025
iPhone is Apple's biggest product and the device that pulls customers into its services, from the App Store to iCloud.
Who it competes with
What Apple does not disclose
- Units sold (Apple stopped reporting unit sales in fiscal 2019)
- Gross margin or profit by product (Apple reports products margin only in total)
- iPhone active installed base in the latest filings
- iPhone sales by model or region
The group behind itApple
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Sources
Every number on this page comes from Apple's own reports.
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