Booking Holdings
Online travel · United States
Booking Holdings runs the world's biggest online travel booking sites, led by Booking.com, and earns a commission when travelers book stays, flights and cars through them.
What makes it different
Most of its listings are homes and apartments, not hotels.
3.9MHomes, apartments and unique stays listedFY2025
About 3.9 million of Booking.com's 4.4 million properties are homes, apartments and other unique stays, which widens what it can sell.
How big it is
How big is Booking Holdings?
$26.92BRevenueFY2025
1.24BRoom nightsFY2025
24,300EmployeesFY2025
How it makes money FY2025
Mostly merchant bookings.
- Merchant revenue66%$17.76B
- Agency revenue30%$7.97B
- Advertising and other4%$1.19B
How the business works
Own no hotels. Take a commission.
- 1Partners add properties
- 2Travelers book on sites
- 3Commission per booking
Supply comes from partners, so growth needs no buildings.
Who owns it
- Other shareholders82.4%
- The Vanguard Group9.4%
- BlackRock, Inc.8.2%
CEO: Glenn D. Fogel
Who it competes with
Key moments
- 1997priceline.com launches
- 1999IPO at $12.9 billion on day one
- 2005Priceline acquires Booking.com
- 2007Agoda acquired
- 2010Becomes the largest online hotel booker
Sources
Every number on this page comes from Booking Holdings's own reports.
Full profile
The rest of the story is in the app.
What Booking Holdings tracks16 metrics
Room nights
Gross bookings
Properties on Booking.com
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from2 regions
Outside the U.S.
United States
The full timeline17 moments
2017
2025
2026
Booking Holdings vs Expedia Groupside by side
Revenue
Profit
People
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