Marriott International
Hotels · United States
Marriott licenses its hotel brands and runs hotels for owners, earning fees on room revenue and from its Bonvoy loyalty program and co-branded credit cards, while owning almost none of the buildings.
What makes it different
Marriott owns or leases almost none of its hotels.
51Hotels owned or leasedDec 31, 2025
Hotel owners fund the buildings while Marriott keeps the fees.
How big it is
How big is Marriott International?
$26.19BTotal revenueFY2025
1,779,936Rooms2025
9,805Properties2025
How it makes money FY2025
Fees from other people's hotels.
- Franchise fees47%$3.33B
- Owned and leased24%$1.68B
- Base management fees19%$1.32B
- Incentive management fees11%$791M
How the business works
License brands. Run hotels. Collect fees.
- 1Brands to hotel owners
- 2Hotels for owners
- 3Bonvoy card and loyalty fees
Fees follow room sales across every hotel, and co-brand credit cards add a second income stream.
Who owns it
- Marriott family (aggregate)17.57%
- The Vanguard Group7.9%
- BlackRock, Inc.5.73%
CEO: Anthony G. Capuano
Who it competes with
Key moments
- 1927A root beer stand in Washington, D.C.
- 1957Twin Bridges Motor Hotel opens
- 1969First international hotel opens
- 1983Courtyard by Marriott launched
- 1993Marriott Corporation splits in two
Sources
Every number on this page comes from Marriott International's own reports.
Full profile
The rest of the story is in the app.
What Marriott International tracks21 metrics
Rooms
Occupancy
Development pipeline
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from4 regions
U.S. & Canada
Europe, Middle East & Africa
Asia Pacific excl. China
The full timeline17 moments
2018
2020
2021
Marriott International vs Hiltonside by side
Revenue
Profit
People
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