Accor
Hotels · France
Accor manages and franchises hotels under more than 45 brands, from ibis to Raffles, and earns fees from owners for the brand, the operation and for booking, marketing and loyalty services.
What makes it different
One group runs both ibis Budget and Raffles.
>45Hotel brands from economy to luxuryDec 31, 2025
A ladder of brands lets one booking and loyalty platform serve guests from economy to luxury.
How big it is
How big is Accor?
€5.64BRevenueFY2025
881,427Rooms2025
5,836Hotels2025
How it makes money FY2025
Fees from owners.
- Hotel Assets & Other29%€1.67B
- Management & Franchise25%€1.43B
- Sales, Marketing, Distribution & Loyalty24%€1.36B
- Reimbursed costs22%€1.27B
How the business works
Owners fund. Accor operates. Fees flow.
- 1Brands to hotel owners
- 2Hotels under management contracts
- 3Rooms through ALL Accor
Owners pay twice: brand and management fees, then fees for sales, marketing, distribution and loyalty services.
Brands and businesses
More than Accor.
Who owns it
- Other shareholders64.55%
- Parvus Asset Management Jersey Limited10.82%
- Kingdom Holding Company7.03%
CEO: Sébastien Bazin
Who it competes with
Sources
Every number on this page comes from Accor's own reports.
Full profile
The rest of the story is in the app.
What Accor tracks27 metrics
Hotels
Rooms
Occupancy rate
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from4 regions
Europe & North Africa
Asia-Pacific
Americas
Accor vs Marriott Internationalside by side
Revenue
Profit
People
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