Whatco

Burberry

Luxury goods · United Kingdom

Burberry designs and sells British luxury outerwear, scarves and accessories through its own stores, wholesale partners and burberry.com, and licenses beauty and eyewear to others.

What makes it different

Other companies make its beauty and eyewear.

£61MLicensing revenueFY2026

Licensing partners pay royalties, so these categories add profit without Burberry running the factories or stores.

How big it is

How big is Burberry?

£2.42BRevenueFY2026
410StoresFY2026
7,299EmployeesFY2026
How it makes money FY2026

Almost all revenue comes from its own retail.

  • Retail85%£2,056M
  • Wholesale13%£303M
  • Licensing3%£61M
How the business works

Design in London. Make heritage. Sell direct.

  1. 1London brand codes
  2. 2Trench coats in Britain
  3. 3Mostly own stores

Burberry weaves its own gabardine in Yorkshire, keeping control of its signature outerwear fabric.

Who owns it
  • Massachusetts Financial Services Company5.1%
  • Norges Bank3.92%

CEO: Joshua Schulman

Who it competes with
Key moments
  1. 1856Thomas Burberry founds the company
  2. 1879Gabardine invented
  3. 2002Listed on the London Stock Exchange
  4. 2005Demerger from GUS completed
  5. 2011Burberry.com expands to 44 countries
Sources

Every number on this page comes from Burberry's own reports.

Full profile

The rest of the story is in the app.

What Burberry tracks23 metrics
Directly operated stores
Franchise stores
Full-price retail stores
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from4 regions
EMEIA
Greater China
Americas
The full timeline19 moments
2018
2025
2026
Burberry vs Keringside by side
Revenue
Profit
People
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