Whatco

Campari Group

Spirits · Italy

Campari Group is an Italian spirits company that makes and sells Aperol, Campari, Espolòn tequila, Wild Turkey bourbon, Courvoisier cognac and over 50 other brands in more than 190 countries, with aperitifs its largest business.

What makes it different

Turns small acquisitions into global brands.

~€300MEspolòn net salesFY2025

Espolòn tequila was bought for €22 million and now sells about €300 million a year.

How big it is

How big is Campari Group?

€3.05BNet salesFY2025
50+BrandsFY2025
4,837EmployeesFY2025
How it makes money FY2025

Aperitifs are the biggest house.

  • House of Aperitifs43.8%
  • Local brands22.7%
  • House of Whiskey & Rum14.0%
  • House of Cognac & Champagne9.9%
  • House of Agave9.6%
How the business works

Buy brands, then build them globally.

  1. 1Underdeveloped premium brands
  2. 2Own networks in 27 markets
  3. 3Aperitif rituals worldwide

Its own distribution lets it turn small acquisitions like Aperol and Espolòn into global brands, then sell the brands that no longer fit.

Who owns it
  • Lagfin S.C.A. (Garavoglia family)50.98%

CEO: Simon Hunt

Who it competes with
DiageoPernod RicardBBacardiBBrown-FormanRRémy Cointreau
Key moments
  1. 1860The Campari bitter is created
  2. 2001Listed on the Italian Stock Exchange
  3. 2009Wild Turkey acquired from Pernod Ricard
  4. 2024Courvoisier cognac acquired
  5. 2025Cinzano sold to Caffo Group
Sources

Every number on this page comes from Campari Group's own reports.

Full profile

The rest of the story is in the app.

What Campari Group tracks19 metrics
Nations where its brands are sold
Markets with own distribution
Brands
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
EMEA
Americas
Asia-Pacific
The full timeline16 moments
2020
2025
2026
Campari Group vs Diageoside by side
Revenue
Profit
People
or open it in the app

Point your phone at a logo.
See the company behind it.

The full story in 12 chapters · compare any two companies · 335 companies, and any other on request.

Download on the App Store