Campari Group
Campari Group is an Italian spirits company that makes and sells Aperol, Campari, Espolòn tequila, Wild Turkey bourbon, Courvoisier cognac and over 50 other brands in more than 190 countries, with aperitifs its largest business.
Turns small acquisitions into global brands.
Espolòn tequila was bought for €22 million and now sells about €300 million a year.
How big is Campari Group?
Aperitifs are the biggest house.
- House of Aperitifs43.8%
- Local brands22.7%
- House of Whiskey & Rum14.0%
- House of Cognac & Champagne9.9%
- House of Agave9.6%
Buy brands, then build them globally.
- 1Underdeveloped premium brands
- 2Own networks in 27 markets
- 3Aperitif rituals worldwide
Its own distribution lets it turn small acquisitions like Aperol and Espolòn into global brands, then sell the brands that no longer fit.
- Lagfin S.C.A. (Garavoglia family)50.98%
CEO: Simon Hunt
- 1860The Campari bitter is created
- 2001Listed on the Italian Stock Exchange
- 2009Wild Turkey acquired from Pernod Ricard
- 2024Courvoisier cognac acquired
- 2025Cinzano sold to Caffo Group
Every number on this page comes from Campari Group's own reports.
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