Diageo
Spirits and beer · United Kingdom
Diageo is a British drinks company that makes and sells spirits and beer, led by Johnnie Walker, Crown Royal, Smirnoff, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness, in nearly 180 countries.
What makes it different
A spirits giant that also sells a lot of beer.
18%Net sales from beerFY2026
Guinness and other beer account for nearly a fifth of net sales.
How big it is
How big is Diageo?
$19.6BNet salesFY2026
227.1MVolumeFY2026
28,400EmployeesFY2026
How it makes money FY2026
North America leads, Europe next.
- North America37%$7.2B
- Europe26%$5.1B
- Asia Pacific17%$3.3B
- Latin America and Caribbean11%$2.2B
- Other9%
How the business works
Premium brands, sold through five routes.
- 1Premium spirits and Guinness
- 2110+ distilleries and plants
- 3Five routes to consumer
Wholesalers carry most sales, but its own online store and digital marketplaces are the growing routes.
Who owns it
- Artisan Partners Limited Partnership5.03%
- Massachusetts Financial Services Company4.99%
CEO: Sir Dave Lewis
Who it competes with
Key moments
- 1759Arthur Guinness signs a 9,000-year lease
- 1820John Walker opens a grocery and starts blending whisky
- 1997Diageo is formed by the Grand Metropolitan and Guinness merger
- 2000Diageo sells food assets to focus on drinks
- 2001Seagram spirits and wine business acquired
Sources
Every number on this page comes from Diageo's own reports.
Full profile
The rest of the story is in the app.
What Diageo tracks25 metrics
Countries and territories where it sells
Brands
Manufacturing sites
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from5 regions
Asia Pacific
Europe
North America
The full timeline18 moments
2020
2021
2022
Diageo vs Pernod Ricardside by side
Revenue
Profit
People
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