Whatco

Chanel

Luxury goods · United Kingdom

Chanel is a privately held luxury house that designs and makes fashion, leather goods, fragrance, makeup, skincare, watches and jewellery, and sells them through its own worldwide network of boutiques.

What makes it different

It buys its own suppliers to control craft.

>$700MSpent in 2025 to buy suppliersFY2025

Chanel acquires long-standing makers of materials and craftsmanship rather than only buying from them.

How big it is

How big is Chanel?

$19.3BRevenueFY2025
$4.7BOperating profitFY2025
37,984EmployeesFY2025
How it makes money FY2025

Asia Pacific is the biggest region.

  • Asia Pacific48%$9.2B
  • Europe31%$6.1B
  • Americas21%$4.0B
How the business works

Create icons. Back the brand. Open boutiques.

  1. 1Haute Couture and icons
  2. 2$2.4B behind the brand
  3. 3Its own boutiques

Chanel accepts lower profit now to keep investing for the long term.

Who owns it

CEO: Leena Nair

Who it competes with
HermèsKeringLVMHRichemontPrada Group
Key moments
  1. 1910Gabrielle Chanel opens a hat shop on rue Cambon
  2. 1921CHANEL N°5 is launched
  3. 1924Société des Parfums CHANEL created
  4. 1954Gabrielle Chanel reopens the couture house at 71
  5. 1955The 2.55 handbag is created
Sources

Every number on this page comes from Chanel's own reports.

Full profile

The rest of the story is in the app.

What Chanel tracks21 metrics
Employees
Boutiques opened in 2025
Fragrance & Beauty boutiques opened in 2025
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
Asia Pacific
Europe
Americas
The full timeline22 moments
2023
2024
2025
Chanel vs Hermèsside by side
Revenue
Profit
People
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