Kirkland Signature
Private label
Costco's own-label brand across food, household goods, clothing and health products, priced below national brands and sold only through Costco.
Private labelSince 1995
How it started
Costco's own label since 1995.
1995the year it started
Costco created Kirkland Signature as its private label to offer quality items below national-brand prices, marking 30 years in fiscal 2025.
How big it is
How big is Kirkland Signature?
$90BSalesFY2025
Its place in Costco
A growing slice of Costco sales.
Kirkland Signature sets Costco's merchandise apart, keeps prices low and generally earns higher margins than national brands.
Who it competes with
MMember's MarkGGreat ValueGGood & Gather3365 by Whole Foods Market
What Costco does not disclose
- Kirkland Signature share of Costco sales (10-K says only 'a growing portion')
- Number of Kirkland Signature items
- Kirkland Signature margin
- Sales by country or category
The group behind itCostco
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Sources
Every number on this page comes from Costco's own reports.
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