Dyson
Home appliances and personal care technology · Singapore
Dyson invents and sells premium vacuum cleaners, hair and air-care machines, owned by the Dyson family and run from Singapore.
What makes it different
It spends over £400M a year on invention.
> £400MYearly R&D investmentFY2025
Dyson funds its own research and files hundreds of patents rather than copying category leaders.
How big it is
How big is Dyson?
£6.1BRevenueFY2025
14,000Employees2026
84Markets2026
How it makes money FY2025
Premium machines, one revenue line.
- Dyson products£6.1B
How the business works
Invent a format. Sell it premium.
- 1Patented new product formats
- 2Premium price, own and partner shops
- 3Service and repair promise
Each new format is protected by patents, which keeps its premium price defensible.
Who owns it
CEO: Hanno Kirner
Who it competes with
Key moments
- 1993DC01 launched, first factory opened
- 2009First cordless stick vacuum, DC35
- 2009First bladeless fan
- 2015First robot vacuum
- 2016Supersonic hair dryer enters beauty
Sources
Every number on this page comes from Dyson's own reports.
- Dyson Technology Limited annual report and financial statements, year ended 31 December 2024 ↗
- Dyson Technology Limited annual report and financial statements, year ended 31 December 2023 ↗
- Dyson Technology Limited annual report and financial statements, year ended 31 December 2022 ↗
- Dyson Technology Limited annual report and financial statements, year ended 31 December 2021 ↗
Full profile
The rest of the story is in the app.
What Dyson tracks15 metrics
Patents filed on new innovation
New products launched
Markets present
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
The full timeline15 moments
2017
2018
2025
Dyson vs SharkNinjaside by side
Revenue
Profit
People
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