Whatco

SharkNinja

Small household appliances · United States

SharkNinja designs Shark vacuums and Ninja kitchen appliances, has third parties make them in Asia, and sells them through retailers and online.

What makes it different

The chairperson holds over a third of the shares.

38.6%Stake held by chairperson CJ Xuning Wang2026

CJ Xuning Wang, chairman of former parent JS Global, is the largest shareholder and may appoint the chair.

How big it is

How big is SharkNinja?

$6.40BNet salesFY2025
38MarketsFY2025
4,143EmployeesFY2025
How it makes money FY2025

Ninja edges past Shark.

  • Ninja53%$3.37B
  • Shark47%$3.03B
How the business works

Iterate fast. Outsource making. Win the shelf.

  1. 1Cheaper, better product generations
  2. 2Third-party Asian factories
  3. 3Retailers plus always-on advertising

Legacy products drop to lower price points while new ones launch, filling shelf space across every price tier.

Brands and businesses

More than SharkNinja.

Who owns it
  • CJ Xuning Wang (Chairperson, via JS&W entities)38.6%
  • FMR LLC14.7%
  • Mark Barrocas (CEO)1.7%

CEO: Mark Barrocas

Who it competes with
DysonHHooverBBissellVVitamixDDe'LonghiBBrevilleHHamilton BeachCCuisinart
Key moments
  1. 2000Shark brand created
  2. 2007No-Loss-of-Suction vacuum launched
  3. 2009Ninja brand launched with the Master Prep blender
  4. 2014UK moves from distributor to direct operation
  5. 2017Becomes part of JS Global
Sources

Every number on this page comes from SharkNinja's own reports.

    Full profile

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    What SharkNinja tracks25 metrics
    Markets operated in
    Retailers globally
    Household sub-categories
    Results, quarter by quarterwith a chart
    Revenue
    Profit
    Margin
    Where the money comes from2 regions
    Domestic (United States and Canada)
    International
    The full timeline15 moments
    2023
    2025
    SharkNinja vs Dysonside by side
    Revenue
    Profit
    People
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