Shark
Home cleaning appliances
Mass-market brand of vacuums, robot vacuums, carpet cleaners, air purifiers and hair tools promising premium performance at mid-range prices.
Home cleaning appliancesSince 2007Needham, Massachusetts, US
How it started
Built on no-suction-loss vacuums.
2007the year it started
Entrepreneur Mark Rosenzweig founded the Shark brand in 2007 around vacuums that do not lose suction, and it later gave SharkNinja half of its name.
How big it is
How big is Shark?
$3.03BShark net salesFY2025
$2.21BCleaning Appliances net sales (category, all brands)FY2025
$826MBeauty and Home Environment net sales (category, all brands)FY2025
Its place in SharkNinja
Nearly half of SharkNinja sales.
47.4%of SharkNinja net salesFY2025
Shark carries SharkNinja's floorcare business and is its vehicle for new categories like air purifiers and hair styling.
Who it competes with
What SharkNinja does not disclose
- Shark operating profit or margin
- Shark sales by region
- Units sold
- SharkNinja does not split product categories by brand
The group behind itSharkNinja
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Sources
Every number on this page comes from SharkNinja's own reports.
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