Ninja
Kitchen appliances
Mass-market kitchen appliance brand selling blenders, air fryers, grills, coffee makers, ice cream makers and cookware at accessible prices.
Kitchen appliancesSince 2009Needham, Massachusetts, US
How it started
Started with one blender.
2009the year it started
SharkNinja launched Ninja in 2009 with the Ninja Master Prep blender, then grew it into air fryers, grills, coffee and other kitchen appliances.
How big it is
How big is Ninja?
$3.37BNinja net salesFY2025
$1.82BCooking and Beverage net sales (category, all brands)FY2025
$1.55BFood Preparation net sales (category, all brands)FY2025
Its place in SharkNinja
SharkNinja's bigger brand by sales.
52.6%of SharkNinja net salesFY2025
Ninja is SharkNinja's kitchen brand and now brings in more than half of the company's sales.
Who it competes with
KKitchenAidIInstant PotCCuisinartVVitamix
What SharkNinja does not disclose
- Ninja operating profit or margin
- Ninja sales by region
- Units sold
- SharkNinja does not split product categories by brand
The group behind itSharkNinja
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Sources
Every number on this page comes from SharkNinja's own reports.
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