eBay
Online marketplace · United States
eBay runs one of the world’s largest online marketplaces where millions of independent sellers sell to about 135 million buyers, and it earns fees on paid transactions plus advertising and shipping revenue.
What makes it different
Half of what is sold on eBay is sold outside the US.
51%GMV outside the United StatesFY2025
The marketplace reaches buyers and sellers in more than 190 markets.
How big it is
How big is eBay?
$11.1BNet revenuesFY2025
$79.6BGMVFY2025
135MActive buyers2025
How it makes money FY2025
Fees on sales, plus advertising.
- Marketplace82%$9.1B
- Advertising18%$2.0B
How the business works
Connect buyers and sellers. Earn on each sale.
- 1Buyers and independent sellers
- 2Fee on each paid sale
- 3Sellers pay for visibility
eBay earns only when its sellers sell, and advertising lifts revenue beyond commissions.
Who owns it
- BlackRock, Inc.9.86%
- Vanguard Capital Management LLC7.59%
- State Street Corporation5.49%
CEO: Jamie Iannone
Who it competes with
AmazonKey moments
- 1995eBay is formed in San Jose
- 1998Initial public offering
- 2002PayPal acquired
- 2015PayPal separates into its own company
- 2020StubHub sold
Sources
Every number on this page comes from eBay's own reports.
Full profile
The rest of the story is in the app.
What eBay tracks16 metrics
Gross merchandise volume
Take rate
Active buyers
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from2 regions
United States
International
The full timeline17 moments
2020
2024
2025
eBay vs Amazonside by side
Revenue
Profit
People
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