Amazon
E-commerce, cloud computing and advertising · United States
Amazon sells products online and in stores, lets third-party sellers use its marketplace and delivery network, and rents cloud computing through AWS, with Prime, advertising and devices on top.
What makes it different
A cloud business earns most of the profit.
$45.6BAWS operating incomeFY2025
AWS is the smallest of three segments by sales but earns more operating income than the other two combined.
How big it is
How big is Amazon?
$716.9BNet salesFY2025
1,576,000Employees2025
820MOperating space2025
How it makes money FY2025
Retail by region, plus AWS.
- Online stores38%$269.3B
- Third-party seller services24%$172.2B
- AWS18%$128.7B
- Advertising10%$68.6B
- Other11%
How the business works
Commerce and cloud on shared rails.
- 1Products, fast delivery
- 2Third-party sellers and ads
- 3Cloud computing to others
Infrastructure built for its own shop is also sold to other companies.
Brands and businesses
More than Amazon.
Who owns it
- Jeffrey P. Bezos8.8%
- The Vanguard Group, Inc.7.2%
- BlackRock, Inc.5.9%
CEO: Andrew R. Jassy
Who it competes with
ShopifyKey moments
- 1994Founded in Washington State
- 1997Initial public offering
- 2005Amazon Prime membership offered
- 2006Sells cloud services to developers
- 2009Acquires Zappos
Sources
Every number on this page comes from Amazon's own reports.
Full profile
The rest of the story is in the app.
What Amazon tracks22 metrics
Third-party seller share of paid units
AWS contract backlog
Employees
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from5 regions
United States
Germany
United Kingdom
The full timeline19 moments
2022
2023
2025
Amazon vs Walmartside by side
Revenue
Profit
People
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